Jiny is a mobile adaptive digital assistant tool, which can sit on top of any interface and guide the users in different languages to complete the work flow and help them leverage digital tools for their benefit.

Currently the entire online user interface provides burden to the users and in most cases, the digital divide is becoming a big issue. It has kept a significant part of India's population from being able to leverage the advantages of the digital world and has resulted in a lower than global average in digital transactions.

India has a large Internet user base of 400+ m, with a substantial room to grow penetration. By building locally-relevant solutions and interventions, there is a opportunity which can be tapped to improve online transaction experience for the users.