BigHaat is introducing greater transparency in agri input consumption by connecting farmers to verified suppliers directly and reducing travel periods required to procure their desired products. It is currently working with several leading seed suppliers across India in bringing their products on the e-commerce platform to provide transparent, competitive and quality services directly to farmers.

The Agri-input market in India is captive to the whims of the distribution network with even the largest players not able to reach the farmer directly. Having served farmers all across India, BigHaat is India's largest "Multi-brand agri e-store" and is poised to move a sizable chunk of this market online.