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Why we invested in Saswat Finance

June 23, 2025
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When we first met the Saswat team, we immediately saw the strong alignment with our vision of unlocking financial services for India's large, untapped supply chains by leveraging the rapid evolution of technology and digital public infrastructure to bring last mile financial solutions to the ecosystem. 

Over time, we've observed how Saswat has been systematically building towards realising this vision — developing an innovative fintech platform that combines deep market insights with technology and alternative data sources to create a compelling value proposition for financial services partnersand customers. They've built the foundation needed to tap these hard-to-access markets, targeting income-generating assets through their platform and today, we're thrilled to be partnering with the Saswat team on this transformational  journey. 

Digitization of Supply Chains: From Invisible to Invaluable

India's $1.5 trillion supply chains across agriculture, food processing, and micro-manufacturing sectors are undergoing a fundamental transformation. These predominantly informal segments have historically remained off the radar of financial institutions due to lack of timely and accurate data on the incomes and cash flows of the small businesses and entrepreneurs driving these chains, their credit histories, particularly in the context of the opacity in operation data and the inherently irregular cash flows. 

However, this is changing rapidly. Organized players have implemented cloud-integrated procurement systems, digital payment infrastructure, and generating real-time operational data, fundamentally transforming these chains. Combined with regulatory frameworks like UPI, GST, e-way bills, and ULI, this new “digital” backbone is generating rich alternative data that enables digital underwriting and supports efficient, last-mile delivery of a range of financial services - opening up unprecedented opportunities for fintech platforms like Saswat.

Dairy as Ground Zero: Witnessing Digitization Playbook in Action

The dairy industry exemplifies this transformation, demonstrating the scale of opportunity around income-generating assets across supply chains. This $135 billion sector, growing at 16% CAGR toward $180 billion by 2032, remains highly fragmented with millions of stakeholders and critically low formal financial services penetration.

Over the last few years, the dairy supply chain has witnessed a rapid shift towards organized dairies like Amul, Hatsun, and Milky Mist that have brought in formal and transparent processes for their operations and engagement with stakeholders. These dairies invested in cloud-integrated infrastructure, created digital milk passbooks and implemented direct digital payments to producers. We saw this transformation first hand during our field tours in Maharashtra and Gujarat - stakeholders actively investing in high-yield cattle procurement, upgrading cattle management infrastructure, and adopting insurance products driven by enhanced incomes and regular cash flows.

With the end-to-end digitization dramatically increasing transparency and generating high-frequency operational data (given daily production cycles) to reduce underwriting and collections risk - we believe that this sector is ready for formal financial services, through focused and digital-first partners like Saswat delivering the last mile capabilities.

Saswat Finance: Data-Driven Solutions for Digitizing Supply Chains

Saswat Finance stands out as a tech-led, data-driven fintech platform uniquely positioned to unlock last-mile financial services around the ecosystems of mega supply chains. Through their proprietary platform, Saswat delivers superior capabilities for origination and distribution of loans, insurance policies and other financial products to their formal financial partners, while managing digital collections via UPI Auto-Pay and NACH. While their data rich models enable alternate underwriting and building early warning systems for financial partners, their modular tech stack offers a strong cost proposition for financial institutions seeking to scale operations across these previously unaddressable segments.

Through their tech-led approach, Saswat has achieved good traction - 6,000+ customers onboarded and INR 55+ crores in asset-backed loan disbursals. Currently working with 5 banks and insurance companies, their impact on the ground is evident during our field visits, with dairy farmers planning to grow their milk output by 2-3X over the next 2 years. Further downstream, a local milk aggregator near Rajgurunagar, Maharashtra, who has already upgraded their infrastructure to procure 5,000 litres per day last year, is preparing to procure more chillers and weighers to increase the centre's procurement to twice the size in next year.

Saswat's founding team impressed us with their unique combination of deep financial services expertise, supply chain understanding, tech and execution capabilities. Arun's corporate banking and supply chain experience, combined with Indrajyoti's 14+ years in HDFC banking, Ravi’s track record of partnerships and execution, and Rahul's proven tech leadership, provides confidence in scaling fintech solutions across dairy, agri and food processing, micro-manufacturing - income-generating assets with measurable output patterns in rapidly digitizing supply chains.

Backing the Infrastructure Play for the Next Fintech Frontier

In our view, Saswat is just at an early stage of what promises to be a very exciting journey. Strategically entering through cattle financing, they are building a data lake around high-frequency milk production data, payment data, demographic data at a cluster-level and other relevant alternate data.  As the company scales up its operation and gathers more data, they will also get better positioned to leverage the rapidly evolving AI/ML technologies to better understand the needs and open up opportunities across other stakeholders in the ecosystem.

With our investment in Saswat, we are backing our conviction that digital infrastructure and AI will democratize financial access in India. The digitization of mega supply chains will create some of the largest untapped markets in Indian financial services and our belief is that innovative platforms like Saswat will enable market evolution over the next decade.